March 8th, 2013 |

Friday Wrap-Up | March 8, 2013

kelly (web)TGIF!  It’s been a busy week around here.  I always love when my favorite blogs give a little update as to what they did or worked on during the week….it’s a fun peek into the behind the scenes of their lives.  I decided I would start sharing my weekly recaps with you.  A little peek into what we worked on, photo shoots we did, maybe even a peek into what’s coming next week!  So here goes my first weekly recap….

This week, our team did….

  • Two photo shoots for my book, Stylish Kids Parties (F+W Media, 2013), with the cutest little models you could imagine.  Both parties were colorful and girly….and I can’t wait to show them to you!
  • Finished up the Spring 2013 issue of The Party Dress Magazine to head off to the printer.  We’re changing things up a bit this year, and I will share more details with you next week.  But let me tell you, it’s chock full of gorgeous ideas for Spring entertaining, parties and holiday celebrations.  And, it’s officially available for purchase in the shop HERE.
  • Shot a couple DIY step tutorials to go along with ideas in the new issue of the magazine.  (the photo above is from one of them – I’m wearing my new go-to uniform for Spring –  darling pink tunic from Sail to Sable – cute, right?!)
  • We are always busy producing and shipping out orders, but there are an influx of Spring parties going out the door these days!  It could be because we added a few cute new collections, including a Dapper Derby party, a Luau Hawaiian party, a gorgeous collection of blue and green patterned party goods and so many more!  More items and more collections will be added next week too…
  • Our Cake Plate Clings were filmed for an upcoming episode of DIY Network’s show, I Want That!  I am SO excited to see them hitting the screen sometime between April – June.  I’ll share the date as soon as we hear the news!
  • Speaking of the Cake Plate Clings, the spring patterns are flying out the door!  I’ll share some of them with you next week….but if you can’t wait, check them out HERE.
  • Blogged about THE most amazing Hello Kitty themed party we recently worked on with a client.  You can view the decorations and the dessert table details in all of their pink, black and white glory on the blog!
  • Worked on about 10 different custom projects.  Did you know that I do custom designs?  Yup.  A lot of them!  Do you have an idea for a party and want help – shoot me an e-mail!
  • Had a meeting about fine-tuning our wholesale paper collection and officially launching the Clings wholesale….BIG things are in the works!!
  • Started looking into traveling to NYC for the National Stationery Show in May.  Anyone else going?

I’m looking forward to finishing up another 4 chapters of the book this weekend, and spending some time with family.  Next week brings some exciting projects, a colorful event and lots of fun new products and news to share with you.

To follow along behind the scenes with the WH Hostess/The Party Dress team, follow me on Instagram!  (@whhostess)

Have a great weekend, friends….see you back here on Monday!

xo

Kelly

February 26th, 2013 |

SNOWED IN | 20% OFF WH HOSTESS!

SNOWDAY 20% discount at WH HostessWe are SNOWED IN here in Chicago and you know what that means?!  Time for some serious internet shopping!  Since we’ll be scouring the web for new must-have items tonight, we thought we would share the love with all of you.  So for ONE DAY ONLY, enjoy 20% off at whhostess.com.  Happy Shopping! (or shoveling, depending where you live!)

February 26th, 2013 |

COLOR OBSESSION: PINK | NAVY | EMERALD

navy pink green color paletteI’ve been hard at work completing the layouts for our Spring magazine.  Launching in just a week, there are so many lovely Spring ideas – I can’t wait to share them with you. Without giving TOO much away, I wanted to give you a peek into one of the stories and my new favorite color palette: Hot Pink, Navy Blue and Emerald Green.  Preppy, chic, and playful with that punch of Pantone’s Color of the Year, Emerald.

You will see a gorgeous party in the magazine featuring ideas how to use it, but for now, I am leaving you with my pinterest board full of ideas for entertaining, home decor and fashion is these beautiful shades.

PINK GREEN NAVY PINTEREST BOARD

February 14th, 2013 |

HAPPY VALENTINE’S DAY

valentines day heart balloonsimage

February 12th, 2013 |

TPD turns 4 | ENJOY 20% off at WH HOSTESS

save 20% on wh hostess orderFour years ago this week, I timidly dipped my big toe into the blogging pool.  Thousands of posts, 8 (almost 9 magazines), a book deal and a thriving stationery business later….it’s been a busy four years!  I’m so grateful to each one of you, our readers, so to celebrate our 4th birthday, I’m offering you a 20% discount on your WH Hostess order between today and Friday.  It’s a great time to plan your next party, or stock up on stationery and personalized gifts. Enjoy!

February 7th, 2013 |

NEW TO THE SHOP | PARTY PLANNING NOTEPADS

party planning worksheet notepads from wh hostessI’m so excited to introduce you to our latest product: personalized party planning worksheets!

We work with clients on a daily basis to plan unique, stylish parties and all know that organization is key.  These new {personalized} notepads are offered in two patterns, two colors and are 8.5″x11″ in size, with 53 pages.  It’s the perfect accessory to your desk!

shop wh hostess

January 21st, 2013 |

BEHIND THE SCENES | MAKING OF THE BOOK

sneak peek of Stylish Kids Parties book by Kelly LydenNow that the first half of my book has been turned into the publisher, I thought it would be fun to share a few sneak peeks….

Planning and executing the shoots for my first book, Stylish Kids Parties (Fall 2013, F + W Media), has been a very fun process.  Lots of hard work, but it’s so fun to think that my party ideas will be gracing bookshelves come Fall.  When approached to do this book, I thought long and hard about what message I wanted to share.  Trendy party themes?  DIY craft ideas?  After much deliberation, I decided to stay true to my roots and style: updated classics.  When selecting the party themes, I decided to take classic themes and show how to style a party for the modern hostess, so the ideas in the book will be as relevant 10 years from now as they are today.

mess of supplies

The first half of the book was shot during October and November – during our busiest holiday months at WH Hostess (and as we launched Cake Plate Clings, Inc.).  We were shooting in the morning, packing orders in the afternoon, and writing at night.  And for about a month, I didn’t know if I was coming or going!  My studio looked like a constant disaster of colorful party goods (like the shot above), and I am very lucky to have some wonderful vendors working with me on some of the details.

The best part of these shoots are getting to spend time with some serious CUTIES!  My best friends’ kids, my god-daughters and the {almost} one year old son of my friend and contributor, Vana Chupp of Le Papier Studio, were all a part of the fun!  Here are just a few shots from some of the chapters shot.

random book shots

It’s going to be such a bright, colorful, fun book….just like my job!  If you want to follow along with us as we start shooting the second half of the book, follow us on Instagram (@whhostess).  There’s a lot more party to come!

 

January 15th, 2013 |

VALENTINE’S DAY | CAKE PLATE CLINGS

valentines day headerWe love Valentine’s Day around here.  What’s not to love, really?  It’s a day full of candy, chocolate, flowers, parties and telling people you LOVE them!  Our Cake Plate Clings are the perfect party accessory, so of course we had to create a collection of clings for your Valentine’s Day celebrations.

Whether you are planning a full party with multiple serving pieces on display, or are just looking for one darling cling to dress up your cake stand of Valentine’s Day cupcakes for your family….we have you covered!  We have two different color options to choose from: pink & grey, and red & black.

valentines day collectionsShop the Pink & Grey Collection:

Pink Scalloped Monogram Cling  |  Pink & Grey Hearts Cling  |  Pink Diagonal Stripe Cling  |  Grey Diagonal Stripe Cling

Shop the Red & Black Collection:

Red Gingham Cling  |  Black & Red Clover Dot Cling  |  Red Diagonal Stripe Cling  |  Black Greek Key Cling

 

January 7th, 2013 |

NEW YEAR | NEW BLOG LOOK!

A fresh new year, calls for a fresh new look!  As some of you may have noticed The Party Dress blog got a little makeover overnight! With a fresh new take on our signature green color palette, easier navigation and an overall cleaner look….I’m one happy blogger!

We are still working out some kinks, and there will be more improvements to our picture galleries in the coming weeks. But for now, there are a few things I would love to point out to you (and the numbers correspond with the numbers above in the image):

  1. You can now access all of our brands and current projects easily by clicking on the tabs at the top of the page.
  2. Although we aim to post new content on the blog daily, you can also keep up with us via facebook, pinterest, twitter and instagram! Make sure to follow along for  behind the scenes photos!
  3. Sign up for our newsletter here – It’s the best place to keep in touch on magazine and new product launches and coupons!
  4. Click here to comment on blog posts.  We don’t hear enough from all of you!  Like something we are posting or have an idea of your own – click here to share it with us!
I hope you all like the changes to the blog!
December 31st, 2012 |

Happy New Year 2013!

As 2012 comes to an end (as does our much-needed holiday break), I wanted to pop in here quickly to say Happy New Year!  2012 was full of so many blessings and new opportunities, and as always, I want to thank all of you for following along with us. It’s such a blessing to have this wonderful community of readers – each one of you inspires me every day!

Tonight, as we ring in the new year with a glass of bubbles, I will be toasting each one of you.  I wish you a happy, healthy and prosperous 2013! We can’t wait to start a fresh new year of blog ideas on Wednesday, and with so many exciting things on the horizon, I can’t wait to see what 2013 brings…..

xo

Kelly

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