April 9th, 2013 |

INTERVIEW | MADISON DALLAS

madison dallas home and gift store

Last Spring, I had the pleasure of visiting the charming home decor and gift store, Madison in the Highland Park Village of Dallas, Texas. Owned by sisters and interior designers, Kelli Ford and Kirsten Fitzgibbons, the colorful store showcases unique gifts in every corner. Their broad selection of linens that can be embroidered and monogrammed are what really stood out to me. I very quickly fell in love with the modern spin they were able to put on classic items, such as linen napkins, bedding and accessories using new technology for embroidery. Raised, oversized initals and monograms, multi- colored threads and patterns….so many amazing options that I have not seen elsewhere.

raised embroidery linen napkins from madison dallas

I was so fortunate to use these gorgeous napkins (personalized with my initials) for my ladies Spring luncheon.  While discussing the modern monogram with Madison co-owner, Kelli Ford, she was kind enough to answer a few of my questions about using monograms for entertaining:

In what ways have you seen the classic monogram updated in recent years?

I have seen the classic monogram updated in recent years with the style becoming more contemporary, with the use of new tools we are able to do more with size, color, thickness and even patterns.

madison dallas store

Are there new “trends” we should be aware of?

New trends I have noticed are people becoming more liberal with monogramming. Instead of just shirts and linens it has become part of establishing identity with putting your mark on literally everything. Book bags, lunch boxes, makeup cases, socks, dog beds, ipad cases, carseats, you name it! Sense of ownership is very important to the modern day client.

How can the modern hostess incorporate monograms into entertaining and their home?

The modern hostess can incorporate monograms into entertaining and their home by having fun! Guests feel very special when you pull out your “best”with napkins, hand towels, robes, etc. They also can add an expected element of surprise with hostess gifts, shower gifts, or even children’s goodie bags.

books at madison dallas

How has technology changed over the years for embroidery?

Technology has definitely changed, as it use to be done all by hand. You can achieve a really beautiful detailed result with multihead machines with a skilled operator and designer at an amazing speed. One amazing new part of technology is you can basically scan in any image to be then converted with thread. It is pretty remarkable!

cocktail books at madison dallas

If you are in the Dallas area, I encourage you to stop by Madison to shop their gorgeous store and the broad selection of items you can have customized with embroidery.  You can visit their website at www.madisondallas.com.

order a copy of the Spring 2013 The Party Dress Magazine

 

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